Jif Refreshes Brand Identity for First Time in 30+ Years
Jif is repositioning beyond the PB&J with a modernized tri-color logo, new snack-forward packaging imagery, and a produ…
Jif is repositioning beyond the PB&J with a modernized tri-color logo, new snack-forward packaging imagery, and a produ…
RXBAR's limited-edition Nut Butter & Oat Apple Pie bar carries 10g of protein and an MSRP of $2.79 single, targeting c-…
HARIBO of America debuts Pick-and-Mix concept stores at two premium outlet centers on the East Coast, pairing the retai…
Bazooka Brands assigns Ring Pop and Push Pop to one creator, Juicy Drop and Baby Bottle Pop to the other, with August r…
Chips Ahoy! rolls out a limited-edition mystery-flavor cookie to national retailers August 10, pairing the SKU with a $…
FITCRUNCH's Puff N' Crunchy combines a marshmallow-soft layer over a crisp cookie base with 18 grams of protein per bar…
PRETZELIZED's 10-count single-serve multipack bundles Crayola crayons and colorable packaging with its pretzel-cracker …
The confectionery group behind McVitie's, GODIVA, and Ülker is committing to a 2030 nutrition target that could reshape…
Pringles' first restaurant-brand flavor collab in more than five years puts Parmesan Garlic, Medium Buffalo, and Asian …
Cheez-It's first-ever beer brand partnership puts a pub-style beer cheese spread into a baked cracker, arriving on shel…
CRISP POWER's 'The Well-Rounded Snack' campaign rolls out July 21 across national media, spotlighting six SKUs as GLP-1…
Sargento's year-long deal with Hannah Harper includes a custom-wrapped tour bus stocked with String Cheese, Balanced Br…