Jollibee is leaning into its Filipino-brand identity with a full-court foodservice promotion tied to DreamWorks Animation's Forgotten Island, launching September 14 across every North American location and running through October 31, 2026. The push layers limited-time meal bundles, a new dispensed-beverage LTO, collectible merchandise, and a loyalty-member sweepstakes into a single campaign — a playbook that quick-service operators and c-store foodservice programs alike have increasingly adopted to drive traffic and transaction size during theatrical windows.
The LTO Menu
Three movie-branded box meals anchor the promotion. A two-piece Chickenjoy bundle pairs the chain's signature fried chicken with steamed rice, gravy, a Peach Mango Pie, and the new Calamansi Lemonade. A chicken sandwich box meal swaps in the sandwich with regular fries, pie, and the LTO drink. A six-piece bucket bundle targets group occasions with three lemonades and three collectible charm packs. Each qualifying purchase includes a blind-box foil pack containing one of eight bracelet charms — seven standard designs plus a rare "Golden Bucket" variant — plus a movie sticker sheet. A blank chain bracelet upsell is available for $2 with any box meal or bucket bundle, providing an incremental attach opportunity at the counter.
On the beverage side, Jollibee is introducing Calamansi Lemonade systemwide, with select locations also offering a blended Calamansi Lemonade Freeze. Calamansi — a tangy Philippine citrus — gives the chain a culturally distinct dispensed-beverage option at a moment when differentiated fountain and specialty-drink programs are driving measurable check lift across foodservice-forward operators.
Loyalty and Experiential Layers
Jollibee Rewards members get exclusive sweepstakes access starting September 14. Prize tiers run from branded merchandise and domestic travel packages — Catalina Island, Cape Cod, National Parks — up to a grand-prize trip for two to Palawan Island in the Philippines. Gating the sweepstakes behind the loyalty program is a deliberate retention and enrollment lever, consistent with how larger QSR chains have structured promotional sweepstakes to grow their loyalty databases ahead of new-unit openings.
Immersive store takeovers are planned for three markets: Manhattan (East 42nd Street), Torrance, Calif., and Daly City, Calif. — all high-density Filipino-American communities and among Jollibee's stronger North American volume locations. A co-branded apparel line, including a $35 T-shirt, a $75 hoodie, and a $75 windbreaker available exclusively through Complex Shop starting October 2, extends the brand touchpoint beyond the four walls.
The Forgotten Island film, distributed by Universal Pictures and arriving in theaters September 25, prominently features Filipino cultural elements and voice talent including H.E.R., Liza Soberano, Lea Salonga, and Jo Koy — a cast alignment that reinforces Jollibee's positioning as an authentically Filipino-origin brand in a competitive QSR-at-cstore and fast-casual landscape. Luis Velasco, Senior Vice President and Marketing Head at Jollibee North America, described the tie-in as a reflection of the brand's heritage and its ongoing push to build memorable occasions around its food.
Jollibee operates more than 1,800 stores across 16 countries, holding the number-one QSR position in the Philippines, Vietnam, and Brunei. North American expansion remains active, making traffic-driving promotions like this one a useful tool for building awareness in newer markets ahead of additional unit openings.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
